Funding Diverse Entrepreneurs
Far too often, #Entrepreneurs of color find their ventures underfunded.
Here's one of the main issues:
#VentureCapitalists and #Philanthropists may view financial support of founders of color as a charity act.
But supporting us is SO MUCH more than that.
We are often the most qualified #leaders to address modern consumer and social issues. Here are some reasons:
1) A black or brown founder has an intuitive understanding of their #market that someone outside of their culture could not. Think of Quincy Jones and the #music industry.
2) A black or brown founder of a #social venture has likely LIVED through the issues they seek to solve, and is unlikely to approach beneficiaries with a toxic savior complex. Think of Kimberly Bryant and Black Girls CODE.
3) How many #viral posts of leadership of color have you seen this year? I lost count in January. Simply HIRING a leader of color can market a product/service to millions.
Support of #leadership of color in 2018 isn't charity, it's a smart #business decision.
Let's carry this lesson over into the new year.
#marketing #technology #strategy #investments #corporate